Fresh Paint, the contemporary art fair to be held for the fourth consecutive year, is the most influential annual art event held in Israel, attracting tens of thousands of visitors every year. The fair, which is held in a new location every year in Tel Aviv, will take place in the Reality Foundation’s Botanic Garden (51 Rehov Ben Zvi) in South Tel Aviv from 5-9 April.

The fair provides a meeting-place for art lovers, artists and art professionals and an opportunity to purchase the work of top contemporary artists.

About 30 leading Israeli galleries will be taking part in Fresh Paint 4, along with The Independent Artists’ Greenhouse which showcases the works of about 60 promising new artists, all carefully selected by a professional panel. The works in the Greenhouse will be on sale at special fair prices, in the range of NIS 500 to 10,000.

The fair will feature a solo exhibition of the work of Nivi Alroy, winner of the Most Promising Artist award for 2010, and present new works of art, installations and video exposed for the first time. Again this year, the fair will initiate and implement a number of artistic community projects including its successful Secret Postcard Project, and will offer enrichment programs featuring video screenings, lectures, discussions with artists and workshops.

Opening hours: Tuesday – Thursday, 5-7 April, 17:00 – 22:00

Friday, 8.4.11, 11:00 – 19:00

Saturday, 9.4.11, 10:00 – 22:00

Admission fee: NIS 35

www.freshpaint.co.il